Bud’s New All-American Bow Tie

Apparently it’s old news now, but Budweiser has changed its label. Or rather, they’ve updated their classic bow tie. Can someone tell me how the bow tie is still appropriate? Bud may have been the king of beers once (probably not), but I can’t think of a single modern scenario in which Budweiser and bow ties go together. Unless it involves one of those fake tuxedo T-shirts.

The can in the picture was a particular treat. A red, white and blue bow tie complete with stars and stripes! This might be my stupendous deductive instincts talking, but I think they’re trying to appeal to a specific demographic — perhaps the people of the Czech republic, where this style of pilsner originated? Their flag is red, white and blue, after all. Or maybe it’s an homage to Belgium, the homeland of Bud’s parent company, AB InBev. That country’s flag has, um … stripes.

Anyway, I was reading an article on some website (why yes, I did study journalism) that said this is Bud’s attempt to “reclaim the beer throne.” What do you think? Will you start drinking this beer just because they changed their logo? Or would you prefer they update what’s inside the can instead?

Note: I think the one in the photo is a special edition can. The regular new logo can be viewed here.

4 Responses to “Bud’s New All-American Bow Tie”
  1. Ryan says:

    From a commercial standpoint they HAVE the throne because only their beer is in stores in large quantities. Do they mean reclaim the beer throne with taste because they’re gonna have to do a little better than a bow tie hahaha then again they’re target audience probably likes purdy colors

    • Scott says:

      Yeah, that’s a good point. I’m guessing “reclaim the throne” means they want to take back whatever market share they’ve lost to craft breweries in the last few decades. But they still have a huge chunk of the market.

  2. Ben says:

    Despite my penchant for Doctor Who, this will not get me drinking Bud anytime soon.

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